Acepack will show you the trend of packaging design in 2020
Packaging is the product of industrialization and social and economic development. In order to meet the market, guide consumption, and meet people's material and aesthetic needs of goods, the marketing packaging is designed. Its packaging characteristics, material waste is serious, and even the packaging cost of the product is greatly beyond the product itself. In order to balance the contradiction between sales and environmental protection, the development of packaging design has a new trend
01. Green packaging
Green packaging refers to recyclable packaging that will not cause environmental pollution. It means a new technological revolution in the packaging industry -- the treatment of packaging material waste and the development of degradable plastics.
At present, the packaging products designed in our country are designed to save resources as much as possible. It is a better way to save resources if environmental protection bags and non-woven cloth bags can be reused.
02. Specialty packaging
Nowadays, packaging is sold vertically and horizontally in the marketing market under various flags. The packaging of our country is also developing towards the national characteristics.
For example, Chinese traditional festival food: zongzi, moon cake, New Year cake, Tangyuan, etc. these traditional food can be designed according to local folk customs.
There are also some traditional Chinese dim sum "cake" and "tea", such as "tea".
In addition to "tea ceremony" in China, it is mostly used as a daily drink to meet the basic physiological and hospitality needs, and mostly as a gift to guests. At present, these can be designed as unique packaging shapes with folk customs.
03. Special packaging
At present, there are more and more different shapes of packaging boxes in the market to attract consumers, this business opportunity is favored by many enterprises.
To break through the traditional container changes, rather than a conventional shape.
Such containers appear in some cosmetics, such as the design of perfume containers, mostly in the shape of special bottles to reflect its unique flavor, so as to achieve sales success.
04. Texture material packaging
Graphic design pays attention to the visual impact, but the tactile pays attention to the texture. Textured materials are very popular in cosmetic packaging.
Texture is often produced by embossing on paper.
When people pick it up, they will find that it gives fingers a different touch than ordinary cardboard, and forms a strong contrast with smooth or matte paper. After investigation, most customers prefer the packaging products with texture materials, so the paper with texture is preferred by consumers.
05. Dazzling flash packaging
At present, there are a lot of dazzling packaging products on the market.
For example, in chocolate packaging, has begun to use laser hot stamping technology to produce packaging, in order to achieve eye-catching sales purposes.
There are also some shoe boxes, clothing brands, will also use laser film non-woven bag, to meet the needs of environmental protection and eye-catching.
From the perspective of the future development of international packaging industry, the development trend of packaging is closely combined with the development of industrial design of packaging.
Brand strategy, environmental protection strategy, technology strategy, material strategy, printing strategy and marketing strategy all come into being to provide systematic packaging for enterprise products.
Personalization is the primary requirement of packaging. The research and development of technology will make new breakthroughs in packaging technology, and the characteristic packaging industry with high quality and high energy will gradually develop.
How to develop packaging design better around the purpose of "health and environmental protection" is a problem that enterprises and packaging design companies need to consider.
